OpterRecommendations
Recommendations that show their working.
Every week Opteru checks every bid, budget, search term and product page, and lists what to change and why. Nothing changes until you approve it.
Opteru checks everything
On your review day, against your targets.
You review the reason
The numbers and a four-week chart for each one.
Opteru applies and logs it
After checking the live value. One-click undo.
Bids that follow your target.
Raise what beats it, lower what misses it, test what can't be seen yet, and hold the rest with a reason.
- Moves up to 15% a step
- Waits for 25 clicks before judging
- Never past your floor, ceiling or the winning bid
ROAS 6.08 beats the 4.00 target and the $2.00 bid is below the $2.40 winning bid.
Budgets that last the whole campaign.
Flags budgets that run out early in the day or before the end date, and ones that won't get spent.
- Daily budgets that run out by evening
- Total budgets running out early
- More budget only when ROAS earns it
Stop paying for searches you already win.
When your products already show for free and no competitor bids, Opteru suggests a four-week test without the ads.
- Uses your Digital shelf audit
- Keeps bidding when a competitor advertises
- Results compared with the four weeks before
4-week test as a negative keyword. End test puts it back.
Copy the searches that sell.
A search that sells at one retailer becomes a keyword at the others. Searches that only cost money get a test without them.
- Non-brand searches only
- Sales, orders and ROAS at your target
- Added for you where the network allows it
A keyword list without the clutter.
Finds the same keyword added several times with a capital, a space or an apostrophe.
Product pages that sell.
Every product page scored at each retailer, with copy drafted from facts already on the page.
- Titles, descriptions, images and details
- Stock, ratings and reviews
- Follows the advertising codes for your category
Description is 38 words and misses “whisky” and “bourbon”, two searches that bring you sales.
- Title has brand and size
- 5 images
- In stock online
- ! 3 reviews, aim for 10+
The things that can't wait.
Each morning, once the data is in, by email or in Slack. Each alert is sent once.
- A campaign that stopped spending
- A budget gone early, or a ROAS drop
- An advertised product out of stock
You set the rules.
Your targets and limits decide every recommendation.
Change one and every recommendation follows. Campaigns can have their own target.